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Marketing Steps & Plan

The RIM Property Group assists savvy homeowners looking to get the most out of their property and get on with their plans. We focus on creating one-of-a-kind marketing plans, tailored to get your home sold quickly and for the best possible price. Our comprehensive approach to real estate sales brings together the latest industry-leading digital marketing strategies alongside time-honored analog tactics. When selling your home it is important to have a realtor with a solid marketing plan – and that is exactly what we bring to the table. 

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MARKETING PLAN SUMMARY:

  • Targeted social media and internet campaign, generating up to 3-4x more views then Zillow and Realtor.com combined.

  • Zillow/Realtor – premier agent placement, ranking your home higher in the search results

  • Custom URL, website, and video to promote your property

  • Your home is syndicated on 300+ websites, including Zillow, Realtor.com, Trulia, and competitive broker sites

  • Pro-marketing package:

    • Professional photography

    • Custom color flyers and more

    • Promotion to 300+ top active agents in market area and 3,000 area agent database email blast

    • Reverse prospecting on MLS to all agents with active clients matching criteria

    • Daily prospecting by Herb and his team looking for buyers for your home (150+ each week)

    • Just listed postcards/flyers to neighboring homes and invites to opens

    • Broker open and open house schedule (as needed)

    • Showings personally attended to by Herb

  • Pre-marketing:

    • Get your home in "showcase" showing condition

    • Necessary repairs and touch-ups to the property determined and scheduled

    • Professional property photos taken

    • Custom color flyers ordered and delivered

    • Copies of all listing documents made and emailed to seller

  • Pre-launch Options:

    • Twilight tasting/neighborhood pre-launch

    • Your property pre-marketed and promoted through Herb’s personal real estate networks – agents and buyers

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  • Exclusive 10-Day BLITZ:

    • Place home on the California-Regional MLS (Multiple Listing Service)

    • 25+ photos of your home posted on the MLS and syndicated to over 5,000 real estate websites

    • Your home posted for sale on all major social media networks and internet marketing campaign to custom landing pages (Facebook, Instagram, Google, etc.)

    • "Featured Listing" placement of your home in Herb's monthly real estate e-newsletter to brokers and agents (2750+ subscribers)

    • Reverse prospecting query activated on MLS for any agent/buyer searches that match your property

    • Realtors broker open house event hosted by Herb or a member of Herb's team

    • Daily prospecting by Herb and his team looking for buyers for your home (150+ each week)

    • Email sent to the top 100 buyers agents in your market area about your property

    • Your home promoted to agents weekly at company sales meeting

    • Every homeowner in the neighborhood contacted to find potential buyers

    • Open house event published to all REALTORS for their buyers

    • Open house event advertised on most popular social media networks

    • Saturday and/or Sunday open house event 1:00-4:00 pm the first weekend on the market (times may vary)

    • Feedback gathered from agents who have shown your home

    • Report to seller of all showing activity and feedback during the first few days on the market

    • Scheduled update call from Herb to evaluate all market activity, feedback, and offers

    • Sunday final open house event on the 10th day of marketing with all offers due

    • Offers presented to seller

    • Best offers negotiated to get you best terms and price

    • Sales contract executed

    • Escrow opened and closing date scheduled

  • ​PHASE 2: (in the unlikely event an acceptable offer has not been received)

    • Email report on number of prospective buyer inquiries, showings, buyer calls, agent calls, internet hits, and web leads

    • Updated comparative market analysis (CMA) done for property and sent to seller

    • Scheduled update call from Herb to evaluate all market activity, feedback, and pricing

    • Pricing and marketing strategy adjustments as necessary

    • Third open house event scheduled

    • Marketing blitz

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