Marketing Steps & Plan

MARKETING PLAN SUMMARY:

• Targeted social media and internet campaign, generating up to 3-4x more views then Zillow and Realtor.com combined.

• Zillow/Realtor – premier agent placement, ranking your home higher in the search results

• Custom URL, website, and video to promote your property

• Your home is syndicated on 300+ websites, including Zillow, Realtor.com, Trulia, and competitive broker sites

• Pro-marketing package:

  • Professional photography

  • Custom color flyers and more

  • Promotion to 300+ top active agents in market area and 3,000 area agent database email blast

  • Reverse prospecting on MLS to all agents with active clients matching criteria

  • Daily prospecting by Herb and his team looking for buyers for your home (150+ each week)

  • Just listed postcards/flyers to neighboring homes and invites to opens

  • Broker open and open house schedule (as needed)

  • Showings personally attended to by Herb

• Pre-marketing:

  • Get your home in "showcase" showing condition

  • Necessary repairs and touch-ups to the property determined and scheduled

  • Professional property photos taken

  • Custom color flyers ordered and delivered

  • Copies of all listing documents made and emailed to seller

• Pre-launch Options:

  • Twilight tasting/neighborhood pre-launch

  • Your property pre-marketed and promoted through Herb’s personal real estate networks – agents and buyers

​

​

• Exclusive 10-Day BLITZ:

  • Place home on the California-Regional MLS (Multiple Listing Service)

  • 25+ photos of your home posted on the MLS and syndicated to over 5,000 real estate websites

  • Your home posted for sale on all major social media networks and internet marketing campaign to custom landing pages (Facebook, Instagram, Google, etc.)

  • "Featured Listing" placement of your home in Herb's monthly real estate e-newsletter to brokers and agents (2750+ subscribers)

  • Reverse prospecting query activated on MLS for any agent/buyer searches that match your property

  • Realtors broker open house event hosted by Herb or a member of Herb's team

  • Daily prospecting by Herb and his team looking for buyers for your home (150+ each week)

  • Email sent to the top 100 buyers agents in your market area about your property

  • Your home promoted to agents weekly at company sales meeting

  • Every homeowner in the neighborhood contacted to find potential buyers

  • Open house event published to all REALTORS for their buyers

  • Open house event advertised on most popular social media networks

  • Saturday and/or Sunday open house event 1:00-4:00 pm the first weekend on the market (times may vary)

  • Feedback gathered from agents who have shown your home

  • Report to seller of all showing activity and feedback during the first few days on the market

  • Scheduled update call from Herb to evaluate all market activity, feedback, and offers

  • Sunday final open house event on the 10th day of marketing with all offers due

  • Offers presented to seller

  • Best offers negotiated to get you best terms and price

  • Sales contract executed

  • Escrow opened and closing date scheduled

• ​PHASE 2: (in the unlikely event an acceptable offer has not been received)

  • Email report on number of prospective buyer inquiries, showings, buyer calls, agent calls, internet hits, and web leads

  • Updated comparative market analysis (CMA) done for property and sent to seller

  • Scheduled update call from Herb to evaluate all market activity, feedback, and pricing

  • Pricing and marketing strategy adjustments as necessary

  • Third open house event scheduled

  • Marketing blitz