Herb Rim
Founder & Lead Agent, RIM Property Group | eXp Realty

Highly respected in the Los Angeles real estate community, Herb Rim has built a reputation for his innovative marketing strategies, relentless work ethic, and solution-focused approach. Consistently ranked among the top 5% of agents in L.A., Herb has distinguished himself as a top producer, helping clients navigate the complexities of buying, selling, and investing in real estate with unparalleled expertise.

For over two decades, Herb has specialized in representing residential homes, luxury estates, and investment properties across the greater Los Angeles area, including the Westside and Valley regions. Raised in a family deeply rooted in real estate and construction, his knowledge of the market and unique insight into home design, finance, and development sets him apart from his peers. Herb is known for finding creative solutions in situations where others may falter, all while maintaining a calm, results-driven approach.

Whether he’s guiding first-time homebuyers or representing high-profile clients in multimillion-dollar transactions, Herb brings a deep commitment to providing the highest level of service. His clients range from families and investors to business leaders and celebrities, all of whom value his discretion, loyalty, and dedication to exceeding their expectations.

Prior to founding RIM Property Group, Herb’s career included executive roles in Fortune 100 marketing, which honed his ability to craft winning strategies in real estate. His MBA and hands-on experience in everything from remodeling and development to negotiation enable him to deliver maximum value to his clients.

When Herb isn’t working, he enjoys spending time with his family and giving back to the community, often donating a portion of his commissions to local charities. As a lifelong Angeleno, Herb’s deep connection to Los Angeles and his passion for helping others make him an influential figure in the local real estate scene.