Buying or selling real estate is more than just a transaction: it’s a life-changing experience. That’s why Herb and his team of highly seasoned real estate professionals at The Rim Real Estate Group are dedicated to providing exceptional, personalized service that delivers value and results.

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Herb is ranked as a leading Los Angeles real estate agent, having achieved top 5% status. Utilizing a unique multi-tier marketing strategy, he has proven stats that he sells homes for more in a fast timeframe and can help you buy your next home with strong negotiation skills. Those are results most agents can't compete with. serves as an invaluable guide throughout the entire transaction process. Equipped with expert negotiating skills and extensive local knowledge, he offers poignant and intelligent advice, leaning on his own life experiences to guide his clients toward sound investments. He works relentlessly on his client’s behalf and strives to exceed their real estate goals.

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Born and raised in Los Angeles, Herb has breathed Real Estate since an early age and entered the industry in the early 1990's. His mother was a real estate agent, and his father worked in construction management.  With a MBA and executive marketing experience with leading Fortune 100 companies, Herb brings creative marketing concepts, new technologies, and comprehensive Real Estate experience and market knowledge to his clients.

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Herb's local insight and vast knowledge of the inner workings of real estate, design, marketing, finance, investments, remodeling and development, combined with in-depth knowledge of the communities he serves, allows him to deliver unparalleled value to his clients. Herb’s ability to quickly identify the value of his sellers’ properties, to know the amenities that will appeal to buyers in the area are just a few of the reasons Herb Rim has become a trusted real estate advisor to his clients.

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A portion of his commissions is donated to causes such as: those supporting the unhoused including The Downtown Women's Center of Los Angeles, college scholarship programs, the Salvation Army, Habitat for Humanity, housing education programs, Gehetto Rescue Fountation, Autism Speaks, Make a Wish Foundation, and others.